About Us
Coastal goods
for wild souls.
Inspired by the wild beauty of the Bay of Fundy and the simple moments that connect us to nature, to each other, and to ourselves. Rooted in nature. Made for adventure. From the tides that shape our shores to the forests, wildflowers, and sea air that ground us. We create thoughtful goods for those who hike, wander, explore, practice, and live with intention.
Our story.
Born from a love of creativity, coastal living and the kind of places that stay with you long after you leave.
Founded by Jess and Mike White who both grew up in small towns in Ontario, surrounded by community, family and a love for getting outside. But over time, they felt a pull toward the East Coast and the Bay of Fundy. In 2022, they packed up their life, their family and made the biggest move of their lives to New Brunswick. It did not take long for them to fall in love with the Fundy region.
Weekend drives quickly turned into adventures along lighthouse trails, quiet beaches, sea caves, fishing villages, forest roads and the hidden gems that make this area so special. There was something about the tides, cliffs, fog, forests, wildlife and small coastal communities that felt both wild and grounding. This place instantly became home.
Every time family and friends came to visit, they wanted to bring a little piece of the area home with them. But Jess and Mike often found it hard to find apparel that truly captured the feeling of this place. Something that felt modern, meaningful, outdoorsy and connected to the real beauty of the Fundy coast.
With more than 15 years of experience in graphic design, branding and illustration, Jess began sketching ideas inspired by the landscapes and everyday adventures around them. Paddles, pines, rocky shores, wildflowers, bees, owls, coastal trails and the simple magic of life near the water all started to find their way into her designs. Wild Fundy Co. grew from those sketches.
Rooted in nature.
Made for adventure.
What started as a creative idea became a family-built brand rooted in place, story and adventure. A way to celebrate the wild beauty of the Fundy region, the hidden gems that make it unforgettable, and the feeling of heading out with no plan just to see where the road leads.
Today, Wild Fundy Co. brings together Jess’s background in design and illustration with Jess and Mike’s love for exploring the coast, spending time outdoors and creating something meaningful from the place they now call home.
Designed in Fundy-St. Martins.
Inspired by the Bay of Fundy.
Made for adventure.
Designed with intention.
Made in small batches.
Inspired by place and illustrated with purpose, our apparel and goods are designed in Fundy-St. Martins and hand pressed by us in small batches. Made for slow mornings, winding roads, coastal trails and life outside.
stay wild .